With the development of technology and in the era of globalization human resources were viewed more and more a commodity.
However, it seems that the global financial crisis has brought back the understanding that your employees are one of your company’s greatest assets.
- What they say about your company
- How they act in the workplace
- How happy they are in their roles
All have a large impact on your brand, your image, your levels of service and ultimately your customers’ satisfaction.
In today’s competitive business environment, human resource management (HRM) has shifted from being a business function to a strategic tool as organizations increasingly recognize its importance in organizational performance.
HRM’s role is no longer restricted to serving personnel issues but is now serving strategic company objectives and goals as well.
Business leaders are starting to perceive HRM as a unique source of competitive advantage through its direct impact on employee productivity and motivation.