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Retail and Wholesale Managers will be responsible for planning, organizing, directing, controlling and evaluating the operations of establishments that sell merchandise or services at shops or online stores. They will also be responsible for the budgets, staffing, and strategic and operational direction of shops or of organizational units. Online Retail and Wholesale Managers will be required to study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales. Many retail and wholesale trade companies are now selling their products and services online.

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